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The Concept of Green in Management

At Maharishi University, we believe in the overall development of students. So, regular academic workshops and guest lectures are part of the academic structure. Workshops and guest lectures bridge the gap between theoretical training and practical learning in a real-life environment for both the campus of Noida and Lucknow students. 80+ students and faculty attended the session.

For this purpose, an informative session was conducted by Dr. Dennis Heaton, Dean of the College of Business and Professor of Management at Maharishi International University (MIU). He propounded that at Maharishi International University we recognize that everyone has an infinite field of creativity, intelligence, and happiness within. MIU’s mission is to help students awaken this field in their everyday experience, enriching all aspects of their lives. He commented, "A great thing about teaching at this university has been the growth of relationships with students from all over the world."

In this session, students got the opportunity to learn:

  • Sustainability is Life in Accord with Natural Law
  • Maharishi Vedic Management—Holistic Management
  • The Transcendental Meditation Technique
  • Organizational Management
  • Community Influence
  • Individual Development
  • Emotions – Compassion
  • Will Courage
  • Mind Comprehension


This forms the depth of pure consciousness.

  • 8 Disciplines for Creating Sustainable Value
  • Understand the current value position of stakeholders and their impacts
  • Anticipate future expectations
  • Set sustainable value goals
  • Design value creation initiatives
  • Develop the business case
  • Capture the value (implement)
  • Validate results and capture learning
  • Build sustainable value business capacity
  • Heaton discussed the sustainability development with few examples of Hindustan Unilever and Walmart as how they manage their supply chain quality control and GHG (Green House Gases) emission reduction and how to attain Maximum economic gains for local farmers & rural communities.
  • He came up with the new concept of Radical Innovation which includes 7 strategic responses:
  • Adding costs and making trade-offs
  • Mitigating risk
  • Reducing energy, waste, and materials
  • Differentiating products
  • Entering new markets
  • Protecting and enhancing the brand
  • Influencing industry standards

Prof. Heaton has taken a fascinating session that will lead the students to become Green Entrepreneurs in their future. He guided the students on how they can come up with innovative ideas with "The Concept of Green in Management.” During the session, he shared an exercise where students shared their original and innovative ideas in green management.

The session ended with a Q&A round, followed by a thank-you note by Dr. Smita Mishra, Dean of SOBS, to the former speaker and the audience.