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Workshop on Making a Radio Jingle

The Department of Media at Maharishi University of Information Technology, Noida, in collaboration with IQAC, recently organized a lecture and workshop focusing on the art of creating radio jingles. The event commenced with a traditional 'Guru Puja' ceremony followed by the lighting of lamps to signify the beginning of the program.

Dr. Umesh C. Pathak the esteemed Chief Guest and Head of the Department at Maharaja Agrasen Institute of Management Studies, Delhi, (affiliated with Guru Gobind Singh Indraprastha University, Delhi). Addressing the students, he shared his splendid insights and experiences with the students regarding the significance of radio jingles and taglines. Dr. Pathak emphasized the creative and captivating nature of jingles, showcasing notable advertisements from the past two decades to illustrate his points. Stressing the importance of infusing creativity and memorability into jingles, he highlighted that these musical ad-spots play a crucial role in commercial endeavors.

Soon after his arrival at the campus, Dr. Pathak was introduced to Dean (Academics) Dr. Trapty Agarwal following a tete-e-tete in which he talked of his journey from a small city to the meaningful world of education, pursuing his passion for academics. A man of multi-talents, Dr. Pathak thrilled the members of the staff, particularly Dr. Trapty, who was all ears to his interesting anecdotes regarding his love for music. He said that the contents of the Vedas and other holy scriptures formed the basis of the Bhagwad Gita, which had such a powerful message about the management of the entire life of a human being that is relevant today.

Interspersing his talk with the mimicry of several celluloid stars, including Amitabh Bachchan and radio presenter Amin Sayani, Dr. Pathak emphasized that jingle making was a process of hard work and creativity and was done within a structured time framework.

Continuing his lecture with students at the workshop, Dr. Pathak said that the jingles were the heartbeat of marketing campaigns, captivating audiences with catchy tunes and memorable lyrics. Crafting an effective jingle requires a blend of creativity, strategic thinking, and musical prowess. Here are some key points to consider when embarking on the journey of Jingle making.

Dr. Pathak said that understanding the brand or the product was very essential before diving into just lyrics.  It is essential to grasp the intended message and emotional impact the jingle should convey. Tailoring the jingle to resonate with the target audience is key, as demonstrated by examples like "Har Dost zaruri hota hai" for the younger generation and "Nirma... Nirma washing powder Nirma..." for housewives. A well-made jingle that connects with the audience can significantly enhance marketing campaigns, making it a vital component in the advertising world.

The workshop culminated with an interactive doubt-clearing session with the students. Those present among the staff and students of media department included Dr. Mudita Agarwal (Dean) and Mr. Gaurav Thakur, Dy. Dean (SOC), Dr. Shambhoo Sharan Gupta (Deputy HOD), Associate Professor, Mr.  Nitin Saxena, Dr. Mithilesh Kumar, Dr. Surmeet Singh, Mr. Shivam Yadav, Mr. Sunil Kumar Yadav, Mr. Arivind Singh and Mr. Mohan Singh Rawat.